Women Pay Full Price at Ann Taylor
It’s no secret customers like a good sale, but a recent finding from Ann Taylor shows items can still sell–even with a full-price sticker. Ann Taylor reported a second-quarter profit and rising sales...
View ArticleTarget Sells a Service Experience with its Electronics
Even during the recession, the electronics business continues to be hot as customers consider things like cell phones a necessity. As the electronics business gets more competitive with discount stores...
View ArticleRetail Benchmarks Holiday Season 2010 – Apparel Category
Who will benefit most from what promises to be a better year for consumer holiday spending? We decided to find out. We conducted 1621 mystery shops in recent weeks measuring across 9 categories at 54...
View ArticleRetail Benchmarks Holiday Season 2010 – Department Stores
Our recent survey of 54 brick-and-mortar stores included visits to 30 locations at each chain across the country. Over 1,600 store visits were conducted over the last two months and 10,000 data points...
View ArticleRetail Benchmarks Holiday Season 2010 – Electronics Category
ICC/Decision Services conducted 1621 mystery shops in recent weeks measuring 9 categories at 50 retailers in 30 locations per retailer. That resulted in over 10,000 data points gathered by our Mystery...
View ArticleRetail Benchmarks Holiday Season 2010 – Home Improvement Category
ICC/DS Mystery Shoppers conducted 1621 mystery shops in recent weeks measuring across 9 categories at 50 plus retail chains in 30 locations across the country and gathering over 1600 data points. In...
View ArticleRetail Benchmarks Holiday Season 2010 – Off Price Category
Off Price retailers are not expected to have an amazing service and selling experience…right? Their low prices and “great finds” speak for themselves. While this may be true, there still exists the...
View ArticleRetail Benchmarks Holiday Season 2010 – Office Supply Category
Our recent survey of 54 brick-and-mortar stores included visits to 30 locations at each chain across the country. Over 1,600 store visits were conducted over the last two months and 10,000 data points...
View ArticleRetail Benchmarks Holiday Season 2010 – Specialty Category
In recent weeks, ICC/Decision Services conducted 1621 mystery shops measuring 9 categories at 50 retailers in 30 locations per retailer. That resulted in over 10,000 data points gathered by our Mystery...
View ArticleRetail Benchmarks Holiday Season 2010 – Sporting Goods Category
In recent weeks, ICC/Decision Services conducted 1621 mystery shops measuring 9 categories at 50 retailers in 30 locations per retailer. That resulted in over 10,000 data points gathered by our Mystery...
View ArticleRetail Benchmarks Holiday Season 2010 – Toy Category
In recent weeks, ICC/Decision Services conducted 1621 mystery shops measuring 9 categories at over 50 retailers in 30 locations per retailer. That resulted in over 10,000 data points gathered by our...
View ArticleIs Social Media an Appropriate Venue to Gauge Customer Experience?
Social media offers retailers a direct connection to consumers. When this connection is present, an open line of communication is formed between a business and their customers. Both can benefit from...
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Amazon Starts Flash Sale: Late to the Party or Trendsetting?
We are used to seeing Amazon as a leader in e-commerce. In many ways, it is a bit surprising that they have come so late to the party with the introduction of their own flash sale site, Myhabitat. But...
View ArticleCan You Mystery Shop Your Way To Overnight Success?
In the perfect world, we could snap our fingers and get whatever we want when we want it. But here in reality, we have to work and wait for those things we want to happen. It is a philosophy to live...
View ArticleThe Secret Shopper Stigma Revealed By Affordable Care Act
Last Monday, the New York Times reported the Obama administration plans to use mystery shoppers to assess the state of doctor shortage in the United States. Two days after the story broke, the...
View ArticleThree Things Best in Class Retailers are Doing To Drive 4th Quarter Revenue
Last Monday, the US Department of Commerce released third quarter retail sales figures. The report was better than expected and analysts are now predicting a solid fourth quarter. That’s great news,...
View ArticleThe Story Behind Your Sales
In a timeless book by Seth Godin, “All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World” Godin didn’t really mean marketers lie, rather that they craft stories that help...
View ArticleIncrease Retail Revenue By Building Mindshare
Last week something interesting happened. Well, interesting from a marketing perspective. I’m on the phone with a friend Saturday morning and said she was heading out the door to go shopping. I asked...
View ArticleThe Case for Customer Surveys
What do your customers want? I mean REALLY want? If you manage or own a retail chain, you may have a pretty good idea about this. If you sell groceries, it’s not a difficult question. Or is it? What...
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Increasing Retail Business During the Holidays
As we move full into the holiday shopping season, retailers should begin to reflect on what they did to prepare for the potential for increased business. There are all kinds of considerations…...
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